1 DQ’s need to be answered today by 9pm EST. On time work no Plagarism 300 word count for each question
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Societal Marketing Concept – In this chapter the authors argue that “Companies are only starting to realize the importance of integrating responsibility, accountability, and sustainability into a comprehensive approach that has substance.” Other authors call this the societal marketing concept. Figure 16-2 shows the idea visually. What is an example of a company that you think is practicing this way of thinking? Explain how they exhibit this behavior.