Ch 10 questions


A.Describe how credibility forms a basis for persuasion. 


B.Explain how the tone and style of persuasive massages impact their persuasiveness. Specifically, address how personal touch, action-oriented language, confidence, choice, and positivity affect how message recipients respond. 



C.Explain the AIM planning presses for persuasive massages and the basic components of the most persuasive messages. 


Please see the attachment for the Directmessage instractions 

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