Research and Analysis of Business Problems

Questions

 

 

1)   Assume you have chosen Kellogg’s (you know, the cereal people) as the subject of your research paper.  As part of your background research, you have reviewed annual corporate revenue (sales) numbers for Kellogg’s and their key competitor – General Mills.  Create an Excel chart (one chart/graph, please, not a table) showing revenues for both companies over five years (2008 – 2012), that you might include in your final paper.  And I really do want you to use Kellogg’s and General Mills data, not data from your actual term paper company. 

 

 

3)   By this time, you’ve done much of the research for your paper on Century Link Inc.  You have done research, right?  Prepare a draft outline for your term paper.  Refer to the term paper template for structure.  I expect that you will have more detail for the first four sections at this point in the class.  Create the outline using the following basic format (the number of entries in each level is completely based on your content – don’t use this as a model for that):

 

1.)    Executive Summary (don’t put anything here!)

2.)    Situation Analysis

a.       your info should go here!

                                                                                                                          i.      your info should go here!

                                                                                                                        ii.      your info should go here!

                                                                                                                      iii.      your info should go here!

b.      Your info here

c.       Etc. (as many sections as needed)

3.)    Problem Analysis & Description

a.       your info should go here!

                                                                                                                          i.      your info should go here!

                                                                                                                        ii.      your info should go here!

b.      Etc.

c.       Etc. (as many sections as needed)

4.)    Solutions, Evaluation and Recommendation

a.       your info should go here!

                                                                                                                          i.      your info should go here!

                                                                                                                        ii.      your info should go here!

b.      Etc.

c.       Etc. (as many sections as needed)

5.)    Implementation Plan

6.)    Success Metrics

 

 

"Our Prices Start at $11.99. As Our First Client, Use Coupon Code GET15 to claim 15% Discount This Month!!":

Get started